CMO, NBCUniversal Television Group
John Miller joined the NBC Sports Group in January 2011 and currently is responsible for marketing and promotion of all assets and properties within the NBC Sports Group portfolio, including NBC Sports & Olympics, NBC Sports Network, Golf Channel and 11 regional sports networks, plus their respective digital assets. He recently oversaw the effort that re-branded VERSUS into the NBC Sports Network.
Miller also remains Chief Marketing Officer for the NBCUniversal Television Group, a position he has held since May 2004; previously he served as President of the NBC Agency since 1999. He oversees all cross company promotion opportunities and marketing initiatives for NBCUniversal.
In addition Miller heads the NBC Sports Agency – modeled after the successful The NBC Agency – that Miller co-founded and led from 1999-2010 – focuses on marketing and branding the NBC Sports Group assets and serves as an agency for NBC Sports’ growing list of partners and advertisers, who use NBC Sports as a marketing resource.
An Emmy winner and PROMAX Hall of Fame member, Miller was the longtime head of advertising and promotion for NBC and co-president of The NBC Agency. In that position, he and his longtime partner and co-president, Vince Manze, oversaw the television industry’s first full-service advertising agency—an award-winning in-house unit that quickly established itself as one of the country’s top creative commercial firms. He previously served as President, Advertising & Promotion, NBC, since June 1999.
Miller joined NBC in August 1982 as Vice President, Affiliate Promotion Services, West Coast. He was promoted to Vice President, Advertising and Promotion, NBC Entertainment, in September 1984; Vice President, Advertising & Promotion, in August 1986; Senior Vice President, NBC Entertainment, in March 1989; Executive Vice President, Marketing, NBC-TV, in January 1990; Executive Vice President, Advertising & Promotion and Daytime & Children’s Programs, NBC Entertainment, in July 1991; and EVP, Advertising & Promotion and Event Programming, in May 1993.
A native of Chicago, Miller graduated magna cum laude from Syracuse University. He and his wife, Sharon, have four sons.